In terms of layout, many web sites are not designed for optimum search engine and directory visibility. People or companies seem so centered on their corporate or personal images, products, and services that they neglect to design their web sites with search engines and directories in mind.

The most important place to submit your web site is not to search engines, but rather to search engine directories. Smaller and even large search engines regularly add content based on the directories. If you have a local site, make sure you submit to Yahoo local directories and online yellow page sites.